Spin Genie, a popular online casino in Ontario, is set to launch its new brand ambassador: The Spin Genie. The casino is getting ready to launch a campaign to introduce and popularize the new character. This is a detailed overview of the campaign. It covers what The Spin Genie character is, what it does, and how the casino will introduce and market it in the upcoming campaign.
Who or What is The Spin Genie?
The Spin Genie should not be confused for Spin Genie. The latter is the Canadian online casino, while the former is the casino’s new digital-based brand ambassador. More precisely, he is a digital humanoid that will serve as the brand’s face and representative. Like a real (well, mythical) genie, the new character features a traditional genie’s typical looks and elements. Moreover, he is down to earth and easily relatable with casino players.
The creation and launch of The Spin Genie reflect the casino’s commitment towards technological innovation and bonus giveaways. The Genie is powered by digital technology and magic.
The Spin Genie’s Background Story
So, where did The Spin Genie come from, and what was he doing before he came to Spin Genie? The character’s background story is quite intriguing. It is obviously fictional, but it will help the campaign’s audience relate better with the Genie.
Like every genie, The Spin Genie is an ancient, magical being that has been around for millennia. He can grant any wish, such as infinite wealth, infinite knowledge, and more. Tired of granting the same wishes, The Spin Genie decided to take a quick power nap. However, he lost track of time and has been asleep for the past 1,000 years. He only recently came out of his lamp to find the world changed.
He was especially captivated by the smartphones and the slots people play on them. There are so many players, and each has a wish. Their wishes are simple, unlike grand wishes like infinite wealth, which only benefited a few. As such, he now tries to help casino players realize their wishes. It is his mission to protect players by ensuring fair play and responsible gaming. Moreover, he helps players access fun games and exciting offers.
What Does The Spin Genie Do?
The Spin Genie’s title pretty much summarizes its job description: creating a fun and safe gaming environment full of potential rewards. He also gives all players chances to unlock enticing rewards. For example, new players get 100% match up to $500 + 50 bonus spins when they log into their Spin Genie accounts. They can also unlock many more spin bonuses when playing slots or through other ongoing promotions.
Besides spin rewards, The Spin Genie also grants players new offers, exclusive rewards, and wild surprises. The idea is to keep the goodies flowing in and the fun going. He also helps guide players to the best games and ensures fair play. To summarize it all, he is on a mission to “deliver maximum fun by expanding players’ access to more, new games, uninterrupted spins, and a sprinkle of ancient magic to every player, every day.”
The Campaign
The Spin Genie is still backstage waiting to meet the numerous slot players across Ontario. Spin Genie casino is preparing to launch the campaign, which promises to be huge. The campaign slogan is “Unleash Casino Magic, Anytime, Anywhere.” It will run from 7th April to 1st June, 2025.
The campaign will target large audiences across Toronto and the rest of Ontario and Canada. It will run on the following three platforms:
DOOH Unit at Dundas Square
The casino will first unveil The Spin Genie at Dundas Square as an anamorphic 3D DOOH ad. In less technical terms, the Genie will feature as an animated humanoid as a projection on one of the ad spaces. Anamorphic 3D ads look and feel alive. As such, the projection will help give the Genie a personal appeal among slot players and particularly among the current players at Spin Genie casino who may just happen to see it.
Social CGI Video
The Spin Genie will also be seen as a digital humanoid that will live in the real world. One of the various ways he will interact with players is through computer-generated images and videos. The casino plans to insert a larger than life Genie into footage of the Toronto Skyline for all to see.
The casino will also run the Genie’s images and videos on its social media pages, which include Instagram, X, YouTube and Facebook. It will also use other platforms across the internet, including sponsored ads, articles, forums, and more.
Mobile Billboards
Finally, Spin Genie Casino will also display images of The Spin Genie on mobile billboards. The mobile billboard displays will utilize the same art and design as the anamorphic 3D display at Dundas Square. The vehicles displaying the billboards will drive all around Toronto from April to July to maximize audience coverage.
Boilerplate
Spin Genie Casino is an online casino with operations across different countries, including Canada. The casino launched in 2020 and entered the Ontario market in 2022. It is licensed and regulated by The Alcohol and Gaming Commission of Ontario. The casino offers over 3, 800 casino games in all categories, including slots, table games, and live games.
