TikTok Trends Report

9/1/2025

TikTok is crucial in influencing global trends and generating viral buzz for fashion, beauty products, and music. Although the performance of your TikTok post can be hard to predict, success can come from spotting trends and patterns, just like when playing Ontario online slots.

Brands and creators often track trending hashtags, sounds, and products to understand what audiences want to see and buy.

We explore the biggest TikTok trends right now, looking at the top-performing content and hashtags, to help you capitalize on the next viral trend.

The Biggest TikTok Trends

1. #blowthisup - 6 million posts

The most used hashtag over the past 120 days, #blowthisup is often used by TikTok creators trying to boost their engagement and reach new users. Because this hashtag is so versatile and can be used on any type of video, it’s often seen in the captions of funny videos, challenges, and promotional content. This is one reason why this tag has been widely used in the last four months.

2. #roblox - 3 million posts

Roblox is undeniably popular today, hosting games like Murder Mystery, Pet Simulator and Stranded Deep. Users often share in-game experiences, avatar designs, and gameplay highlights on TikTok, attracting significant interest.

3. #tiktoklive - 3 million posts

Often used to promote upcoming livestreaming events or clips uploaded from past streams, this hashtag demonstrates how topical TikTok live is today. Livestreaming boosts interaction with both high and low-profile creators and is often used by TikTok sellers, including company profiles and individual influencers.

4. #dealsforyoudays - 3 million posts

This hashtag is commonly used by creators promoting their TikTok shop products. It is widely used during sales events and promotional periods, and its popularity demonstrates how integral ecommerce is to TikTok.

5. #memecut - 2 million posts

#memecut is regularly used on funny clips, often from TV shows or movies. The common use of this hashtag shows how comedic clips chasing a viral moment remain trending in today’s online climate.

6. #nyc - 2 million posts

#nyc is linked to lifestyle content from New York City. Posts often showcase food, fashion, and NYC culture. Its two million posts in the last 120 days show how much lifestyle and location-based content appeals to people, with fast-paced big-city culture remaining interesting.

7. #tiktokshopcreatorpicks - 2 million posts

TikTok shop sellers often use this hashtag to promote curated product picks. Given the accessible nature of TikTok shop, where users can purchase products in just a few taps, it’s no surprise this hashtag is so popular. The ecommerce platform also often gives buyers the best deal online, with frequent flash sales. The element of personal endorsement helps shoppers decide if the product is right for them.

Monkeys Spinning Monkeys Is The Most Trending TikTok Sound

1. Monkeys Spinning Monkeys by Kevin MacLeod & Kevin The Monkey - 29.5 million TikTok videos

This sound is often used in comedic content, such as pet videos and short skits. It has been used for years, and its popularity reflects its versatility. One of the most liked videos using the sound is one of an opossum family, posted in 2021 with over 2.4 million likes.

2. Aesthetic by Tollan Kim - 23.1 million TikTok videos

This calming sound is frequently used in travel and lifestyle videos. It is often an audio backdrop for aesthetic content and clips like room transformations, morning routines, and fashion lookbooks. One popular video using the sound is a 2024 upload by Cozytown, featuring AI-generated scenes of a rainy day in a village.

3. Sunrise by BCD Studio - 18.6 million TikTok videos

Sunrise is often used in content showcasing daily routines or travel videos. Its calm, uplifting tone makes it also suitable for wellness-related videos. Charli d’Amelio used the sound in 2021 to promote Invisalign on a video with over three million likes. Another popular video includes Lionel Messi posing for a photo with a woman at an event. The clip has over 4.8 million likes.

4. Funny by Gold-Tiger - 12.9 million TikTok videos

This sound is upbeat and often used for comedic timing. It is used to create a punchline or on funny pet clips. The most-liked video features two dogs at home and has 13.9 million likes. Another video with 12.2 million likes shows an expressive baby eating at a restaurant.

5. Pretty (Sped Up) by MEYY - 9.9 million TikTok videos

This sped-up song is often used with beauty and fashion content, especially transition videos and makeup routines. Its energetic tempo suits a faster-cut editing style. One popular video with over two million likes demonstrates a natural cat eye lash extension application by Lucy Brows and Lashes.

T-Shirts Are The Most Trending TikTok Shop Product

1. T-Shirts - 100,000 ads

T-shirts are the most trending product category on TikTok Shop. Their marketability to all genders and ability to customize them keep them a strong presence in ads. T-shirts, like the Coffee Club graphic tee from Yooleecc, can often be found for as little as $10 plus shipping.

2. Cases, Screen Protectors & Stickers - 92,000 ads

Since TikTok is often accessed from digital devices like phones and tablets, it’s no surprise that these accessories are consistently purchased on the platform. The ability to customize these products gives them hype, and satisfying installation demonstrations make them easy to showcase on TikTok’s platform. Toto Global sells an amber print phone case with over 2,800 reviews, 78,400 sold items, and an average review score of 4.7 out of 5.

3. Perfume - 90,000 ads

Perfume advertising often uses visuals and ASMR content since prospective buyers cannot experience the fragrance of the products. The hype surrounding perfumes on TikTok Shop shows buyers' interest in beauty and lifestyle products. The Elysia 100ml eau de parfum with vanilla, orchid, and jasmine notes is highly rated by buyers, at 4.6 out of five stars.

4. Casual Dresses - 58,000 ads

Casual dresses are undeniably popular on TikTok shop, featuring heavily in try-on hauls and fashion videos. TikTok is integral to fast fashion trends among younger users, and trends like the sundress trend have helped boost the demand for casual dresses.

5. Serums & Essences - 54,000 ads

Skincare products such as serums and essences are central to many beauty routines. Given the rise of skincare on TikTok, many users demonstrate the effectiveness of serums and essences through close-up application and before-and-after comparisons. Popular skincare brands like The Ordinary have official TikTok shop storefronts. The Niacinamide 10% + Zinc 1% is one of the most popular serums with over 6,700 sales and an average rating of 4.6 out of 5 stars.

6. Lipstick & Lip Gloss - 54,000 ads

Lip products are among the most advertised cosmetic items on TikTok shop in the US. The advertisements lend themselves to swatch videos, and viral products like the Wonderskin peel-off lip stain help boost their demand.

The Top Trending TikTok Creators

1. Fernanda - 666 million likes | 9 million followers

Fernanda Giminez has built a massive following by sharing videos like dance trends and daily vlogs. Her content consistently goes viral, contributing to her position as the top trending creator on TikTok, amassing nine million followers. One of her recent viral videos is a joint post with her partner Sebastien Andrade, which has over 3.6 million views.

2. Calle y Poché - 145 million likes | 6 million followers

Calle y Poché is an influencer duo that often posts videos of challenges, storytimes, and TikTok trends. They are extremely famous in Latin America and the US, with six million followers. Their most viewed pinned post is a lip-sync to their popular song ‘Roast Yourself’, with over 1.9 million likes and 15.6 million views.

3. Leidyy🌺 - 291 million likes | 5 million followers

Leidyy has built a huge audience thanks to her engaging personality and content, including dance routines and lifestyle clips. Her videos frequently trend, and some of her most popular clips include lip-syncing to popular sounds. Her most popular pinned video has 1.2 million likes and 14.1 million views, and is of her acting out a sound from a children’s cartoon.

4. Valery Urdaneta - 116 million likes | 5 million followers

Valery Urdaneta is popular for her relatable comedy videos and trending challenges that have widespread appeal. Her consistent posting and engagement have cemented her as a top creator on the app. Her recent video appreciating her Venezuelan heritage, posted on August 14th, has 1.4 million views. Although the rest of her posts average between 35,000 and 200,000.

5. luanndiez - 217 million likes | 4 million followers

Luann Diez creates music, dance, and lifestyle content, and has built a consistent following. Her creativity and posting have amassed her 217 million likes across all her videos. Her recent series ‘otro día, otro outfit’ showcases her style and averages around 10,000 views per post.

6. Stefany D’Arezzo - 133 million likes | 4 million followers

Stefany D’Arezzo produces lifestyle and comedy videos, more recently making family content with her child. Her engaging approach helps users relate to her and demonstrates her fame.

7. naty - 133 million likes | 4 million followers

Brazilian cosplayer Naty has grown her audience through relatable, entertaining content, including challenges and insights into her life. Her grasp of trends has earned her four million followers on the platform. She has collaborated with creators like Nanda and Louie to create group cosplay looks.

Soccer Is The Most Trending Sport With 1 Million Posts

Soccer is the most popular sport hashtag of the last 120 days, with creators sharing match highlights and fan reactions among other videos. Viral moments help drive content on soccer, and the upcoming FIFA World Cup 26, being partly held in the US, contributes to its popularity. Many posts using the hashtag showcase compilations from games and stylish football jerseys to buy.

K-pop Is The Most Trending Entertainment Hashtag With 1 Million Posts

K-pop maintains a strong presence on TikTok, with dance challenges, fan edits, and interview clips being shared by many. The recent release of Netflix’s hit movie K-pop Demon Hunters undoubtedly contributed to the hashtag’s use in the last four months. Rosé of Blackpink has over 52 million TikTok followers and often shares backstage clips from her current tour. The official BTS account has 73.7 million followers and uploads a variety of videos, including dance rehearsals and short interviews with the band members.

Matcha Is The Most Trending Drink With 305,000 Posts

Matcha is TikTok’s biggest beverage trend, with users posting recipes, café reviews, and aesthetic matcha-making videos. It is also strongly associated with wellness, a popular theme on TikTok. Some users upload videos of their parents and grandparents trying the drink for the first time, while others post recipes. One popular video is by Nextdoorespresso, showing how to make a raspberry white chocolate matcha drink.

Oddly Satisfying Is The Biggest Creative And Aesthetic Trend

The #oddlysatisfying trend has been popular since TikTok’s early days, combining pleasing visuals and textures. TikTok’s sensory-driven and ASMR content remains popular today. Thepoolguyml has one of the most popular uploads using the hashtag, demonstrating a pool step clean. The 2023 video has over 2.1 million likes. The videos using this tag can vary widely in content, like Sosatisfying’s aloe vera cutting with 2.7 million likes, and Makeupia’s blush repair with 1.7 million likes.

Methodology

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Interested in online entertainment, we wanted to find out what has been trending on TikTok over the last four months. Using the TikTok Creative Centre, we sourced the following data:

Trending hashtags

The hashtags that have been used the most in the US in the previous 120 days (as of August 13th). This was then also split by category.

Trending sounds

The sounds that have been used the most in the US in the previous 120 days (as of August 13th). We then sourced the number of TikTok videos that each of these songs appears in as of the same date and ranked the songs based on this.