Reality TV is the ultimate high-stakes gamble. For some, it’s a fleeting fifteen minutes of fame, but for others, it’s the launchpad to multi-million-dollar empires.
Whether it’s global beauty brands or best-selling book deals, the savviest stars have turned screen time into lasting fortunes, rivalling the biggest jackpots you’d find in an online casino.
To see who’s cashed in the most, we’ve compiled America’s richest reality TV stars and revealed which names audiences are still searching for the most. The results show how reality fame, when played right, can turn into a winning hand for life.
America's Richest Reality Star is Worth Over $1.7 Billion
1. Kim Kardashian | $1.7 billion estimated net worth
Kim Kardashian is the epitome of a reality TV star, and her fame has grown into a massive fortune. After finding popularity from Keeping Up with the Kardashians, she launched Skims shapewear in 2019. It is now a household name brand, valued at around $4 billion in 2023 by Forbes.¹
She also founded SKKN by Kim, and previous business ventures included KKW Beauty and KKW Fragrance. Kim’s strategic business strategy includes partnerships with Nordstrom, pop-ups across the US, Europe, and Asia, and collaborations with Fendi. And, as if that wasn’t enough, she has even secured official underwear deals with the NBA, WNBA, and USA Basketball.
Aside from her business successes, Kardashian has an impressive portfolio of real estate assets, contributing to her overall net worth and placing her at the very top of our reality TV rich list rankings.
2. Kylie Jenner | $700 million estimated net worth
The Kardashian-Jenner family is reality TV royalty, so it’s no surprise that Kylie Jenner ranks second.
After appearing on screens worldwide in Keeping Up with the Kardashians, Kylie has used her fame to build her brand and pursue many business ventures. Kylie Cosmetics launched in 2015 with viral lip kits.
Today, her portfolio has grown into Kylie Skin, Kylie Baby, and even fashion collabs like Khy x Poster Girl.
Never one to miss a money-making trick, the reality star uses her massive social media reach to leverage high-paid brand deals and invests in real estate, with properties in Southern California. Despite Forbes stripping her of her billionaire title in 2020, Kylie is still one of the most powerful and richest reality stars.
3. Paris Hilton | $400 million estimated net worth
From hotel heiress to one of the highest-paying female DJs in the world, Paris has turned her 2000s reality show fame from The Simple Life into a nightlife business. She has cemented herself in the music industry and can now draw enormous crowds to her sets. Her residencies in Ibiza and major festivals worldwide have undoubtedly boosted her net worth.
In addition to live appearances, she has many branded product lines, including clothing and fragrances, and a best-selling memoir. Her 2023 book, Paris: The Memoir, gives fans a look into her world and reached bestseller lists, including Publishers Weekly.
Paris’ virtual world, hosted on Roblox, Slivingland, proves her ability to evolve with the digital space and connect with younger audiences. The fashion game, ParisWorld, also helps her maintain her public presence and net worth, while staying true to her roots as a style icon.
4. Kathy Hilton | $350 million estimated net worth
Reality TV fame can span multiple generations, as the real housewife, Kathy Hilton, is the second member of the Hilton family to appear in our ranking of the richest reality stars.
Her wealth is not just family money. She recently collaborated with Ruggable to create a rug collection and helped design the Kathy Hilton x Anna Zuckerman jewellery collection.
These exclusive business ventures and ongoing public appearances have helped build Kathy’s net worth to the impressive estimated $350 million it is today.
5. Gordon Ramsay | $220 million estimated net worth
Gordon Ramsay became a household name after shows like Hell’s Kitchen, MasterChef, and Kitchen Nightmares.
More than just a TV chef, his global presence includes restaurants, cookbooks, endorsements, and product lines. He owns restaurants across the US, UK, and worldwide, and has developed cookware with HexClad, contributing to his massive estimated net worth.
Despite expanding his business outside of TV, he still hosts reality shows, such as the more recent Gordon Ramsay's Future Food Stars.
The Most Popular Reality Star is Googled over 44 Million Times Annually
1. Kim Kardashian | 44.2 million annual Google searches
Kim Kardashian pulled in 44.2 million Google searches worldwide in the last year.
In March 2025, her shapewear brand, Skims, acquired SKKN by Kim, which likely boosted her search interest.
She has also remained in the spotlight through public moments tied to her ex, Kanye West. The documentary, In Whose Name?, set to drop in September 2025, will dive into the last six years of Kanye’s life, including his marriage to Kim.
Add in public appearances at high-profile events, like the Bezos wedding, and it’s easy to see why Kim dominates public interest.
2. Kylie Jenner | 43.0 million annual Google searches
Kylie Jenner has been the name on everyone’s lips (literally and figuratively) for years, ever since she found reality TV fame.
Over the last year, she has made headlines with Kylie Cosmetics and moved into Ulta stores.
On top of this, her public relationship with actor Timothée Chalamet has kept people talking far beyond her business moves.
3. Kendall Jenner | 21.8 million annual Google searches
Kendall Jenner harnessed her reality TV status from Keeping Up with the Kardashians into a longstanding career today.
She started with runway gigs for major fashion powerhouses like Chanel and Fendi. Since then, she has added entrepreneurship to her résumé with the tequila brand, 818. The brand has made waves through creative marketing like viral pop-up bars.
Her red carpet appearances, recent product drops, and clever brand buzz have kept Kendall in the press.
4. JoJo Siwa | 20.2 million annual Google searches
JoJo Siwa’s star power has only grown in the last year after her pivot into pop music and reality TV appearances. She rebranded musically in 2024, launching singles like Karma and Guilty Pleasure.
She also made waves on Celebrity Big Brother UK, where she lasted to the final episode and had many on-camera conversations that went viral worldwide.
Between this and her upcoming tour planned for 2025-26, JoJo has kept search interest alive across channels.
5. Paris Hilton | 14.4 million annual Google searches
Paris Hilton’s DJ residencies and festival headline sets have boosted her popularity in the nightlife and live music scene.
The publication and promotion of Paris: The Memoir in 2023, along with documentary projects, have kept her relevance buzzing, even decades after The Simple Life first aired.
Methodology
Spin Genie is Canada’s leading platform for playing all your favourite slots and instant win games.
As entertainment experts, we were interested in how reality TV stars have used their fame to build their fortune and influence. So, we sourced the net worth and Google searches of 96 reality stars to find out.
A list of reality stars was sourced using IMDb, Prestige Online, and other online articles.
The net worth of each reality star was sourced using Celebrity Net Worth and Yahoo on August 28, 2025.
The number of Google searches made globally for each reality star between August 1, 2024, and July 31, 2025, was sourced using Google Ads Keyword Planner.
¹https://www.forbes.com/sites/chasewithorn/2023/07/19/kim-kardashian-just-got-500-million-richer-thanks-to-skims/
