The first phase of the Genie Reveal Campaign was just the beginning. Having the Spin Genie pop out of the billboard (literally) at Sankofa Square in Toronto helped bridge the gap between the digital and real world. It caught many people’s attention, gamblers and non-gamblers alike, serving as a bold and memorable introduction to the Genie character. However, it wasn’t enough, and Spin Genie is now planning to roll out the campaign’s second phase: Hide N’ Seek.
A Clearer Demonstration of Genie’s World
The anamorphic 3D ad launched at Sankofa Square brought the genie to life with his larger-than-life projection. However, it was brief, only giving the audience a chance to catch a glimpse of the genie. Moreover, its reach was limited to the people around the area. To this end, the Hide N’ Seek campaign will be an extended, clearer demonstration of the Genie and how he interacts with the world, which is now his world.
This new ad’s content is fully digital and designed for TV and other video platforms. It showcases the Genie moving around the city as he interacts with players. In every scene, Genie shows up right before a win and then disappears afterwards in the midst of celebrations. The Spin Genie loves nothing more than bearing witness to big wins and a players casino experience. Moreover, the Genie appears and disappears in the midst of bluish-purplish smoke, showcasing his magical abilities.
The digital world in this new ad is designed to reflect the Genie’s personality, implying that it is his world. For instance, the clouds are purple, one of the Genie’s signature colors. Additionally, the buildings are splashed in hues of blue and pink, also the Genie’s signature colors.
Besides the Genie’s signature colors, the digital world also contains a few Easter eggs that put the casino spirit in the city. For example, what is supposed to be a water fountain in the city square is a large, rotating roulette wheel.
Outstanding Marketing for a Magical Casino
The upcoming TV ad is quite different from what most other casino brands do in their marketing campaigns. However, so was the recent “Unleash Casino Magic, Anytime, Anywhere” marketing campaign, which included an anamorphic 3D at Sankofa Square.
This ad’s outstanding nature reflects the outstanding nature of Spin Genie Casino. Magic is the casino’s theme and brand, and the game selections and bonus offers are nothing short of magical. Moreover, the elaborate ad is a reflection of the high quality of games and services available at the casino. The marketing beats are something to remember, as is the experience at Spin Genie Casino.
It is worth mentioning that the casino’s partners at Aircards developed the technology used to create this ad. The studio was also instrumental in the development of the anamorphic 3D ad projected at Sankofa Square. It is also the developer behind the Genie himself. Notably, Aircards is also the studio behind the wildly popular Treasure Quest AR mini-game.
